Toyota de México expects to close 2018 with growth in sales close to 2%, and place 107,000 light vehicles in the Mexican market, even though the automotive industry is slowing by almost 10%, informed its director Guillermo Díaz.
One of Japanese company’s major bets is the sale of hybrid vehicles, which have given a plus to Toyota for deployment in the domestic market, for which they seek to market between 10,000 and 11,000 units of this range
Prius has maintained good acceptance in the Mexican market, so the brand aims to sell between 6,500 and 7,000 units of that model, additional 3,500 or 4,000 subcompact units of the same category that introduced at the beginning of this year in the domestic market, the Prius C.
Tom Sullivan, president of Toyota Motor Sales Mexico, said the challenge to grow this year is based on the fact that in the first half of the year, the brand achieved sales close to 52,000 units and its best obtained its best market share with 7.6. % of total marketing.
Mexico is the third most important market in the world for the Japanese model Prius, so they perceive the potential enough to introduce a hybrid sedan model before the end of this year.