Samsung Electronics Co Ltd opened its largest mobile device store in India last week, in an attempt to get the first position in the world’s second smartphone market in the face of fierce competition from Chinese brands.
The trade of approximately 3,000 square meters inaugurated in Bangalore, a technology center in southern India, will help the South Korean giant to extend the local advantage over its global rival Apple Inc, which has not yet opened flagship stores in the country.
India, which has more than 1 billion wireless connections, presents a lucrative opportunity for high-end handset manufacturers to expand beyond China and the United States, where growth has slowed.
Samsung opened the world’s largest smart cell phone plant outside of the Indian capital, New Delhi, just two months ago.
“India is an extremely important market,” Mohandeep Singh, Samsung’s senior vice president of mobile business, told Reuters, adding that the company plans to open more stores in some of India’s top 10 cities.
“These stores (…) will really help us to further consolidate our (market) participation as we move forward,” Singh said.
The new store will feature Samsung mobile devices but will also showcase its appliances and the latest innovations. It will also house a service center for telephones. Samsung has spent a “huge” amount of money to rent the property, Singh said, declining to give details.
Apple sells its devices in India through online retailers and markets and has a low market share of 1%.