Nike surpasses the technological giants and crowns as the favorite brand of millennials in the United States.
Apple and Amazon follow in popularity to the sports brand, according to the annual list “Top 100 Millennial Brands” done by Moosylvania agency.
This generation currently represents one of the most important segments for companies. In the United States alone there are more than 75.4 million millennials and their purchasing power exceeds US $3.39 billion.
Samsung, Google and Sony also take the lead in the list, over brands such as Coca-Cola and Mcdonalds.
Walmart appears for the first time in the ranking, after increasing its omnichannel strategy and betting on its online shopping applications.
These are the 10 favorite brands of millennials:
In the sixth edition of its annual ranking, the Moosylvania advertising agency interviewed more than 3,000 Americans between the ages of 18 to 38.