Multinational L’Oréal opens a new plant in Colombia after investing US $30 million

The French multinational company, L’Oréal, opened its new plant in Colombia, after an investment of US $ 30 million, which will be producing the complete line of makeup for eyes, nails, eyebrows and eyelashes.

According to the local newspaper Dinero, the factory that is located on the outskirts of Bogotá has 43,800 square meters where 12 production lines are arranged.

The new facilities have the capacity to export to 13 countries in Latin America.

Alberto Mario Rincon, general manager of the company, explained that the plant will be mainly dedicated to the products of Vogue Cosmetics, a Colombian brand that L’Oreal acquired seven years ago.

“Now there is more innovation and what we do is to improve the standards of quality and performance, without affecting the price for the consumer,” he said.

The new plant generates 420 jobs, of which 65% are women heads of family, details the medium.

Frédéric Rozé, executive vice president of the Americas region, recalled that the company has 36 global brands, but it was after acquiring the Vogue brand “that we saw great regional projection, that’s why a factory was missing to have a more active production”.

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