Microsoft launches new cloud service to analyze corporate data

Microsoft Corp announced on Monday a new service designed to help large companies handle the huge amounts of data stored in corporate systems.

The Azure Synapse system, which will be presented at an event in Florida, is part of the company’s fast-growing cloud computing unit, which has boosted Microsoft’s actions over the past five years.

The tool aims to help companies develop systems that analyze large amounts of data to make better business decisions, such as if a digital marketing campaign is generating more traffic to stores and websites.

Synapse aims to solve two problems for companies that build those systems, Rohan Kumar, corporate vice president of Azure Data, told Reuters.

The first is that firms require different software tools to analyze data stored in systems such as customer databases, where names and addresses are located in ordered rows and columns and look like a spreadsheet, compared to newer systems such as website monitoring tools, where clicks are recorded as long flows of numbers and timestamps.

The Synapse tool is designed to handle both types of data, Kumar said.

Second, the new system automatically handles some of the tasks to build a system to analyze data, reducing the amount of work that computer programmers need. Deutsch Bank and Unilever are part of the customers that test the system, Microsoft said.

“What we are seeing with our clients is that these projects that would normally take several months are now completed in one day,” Kumar said.

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