When you crack open a cold one this summer, you may be drinking something other than beer.
Drinkers will be tempted with a wide variety of new boozy beverages hitting shelves, with big brands expanding their portfolios to offset slowing beer sales. Canned cocktails and spiked seltzers with upgraded flavors (sorry, boring old lime!) are growing in popularity as Americans celebrate the warmer weather.
“This summer is going to be a reset,” Jamie Wideman, vice president of innovation for Molson Coors, told CNN Business. “Last year, people had one foot outside and one foot inside. I think the opportunity to explore and discover new beverages is going to be a big thing this summer.” To that end, the company is excited for the highly anticipated nationwide launch of Simply Spiked Lemonade on June 6. The alcoholic drink, inspired by the Simply brand’s fruit juices, is a collaboration between Molson Coors and Coca-Cola (KO). Flavors include strawberry lemonade, watermelon lemonade, blueberry lemonade and traditional lemonade.