McDonald’s pays US $ 300M for startup focused on artificial intelligence to customize menus

McDonald’s buys its first startup in Israel. The hamburger giant acquired the Israeli company Dynamic Yield. The price exceeds one billion NIS, which is equivalent to about US $300 million.

The customization technology of the Israeli company will allow the fast food giant to grow significantly. We are very happy because an iconic company like McDonald’s is going to take our technology all over the world, “said Liad Agmon.

Today we are pleased to announce that McDonald’s Corporation, leader in the world’s leading food services, has signed an agreement to acquire Dynamic Yield Ltd.

Dynamic Yield is the leading platform in Personalization Anywhere ™, based on artificial AI intelligence.

This is great news for Dynamic Yield and McDonald’s customers. Dynamic performance will play a key role in the digital transformation of McDonald’s. This will allow them to concentrate even more on the client. Now they can implement our technology in digital outdoor Drive-Thru menu screens. The same for other points of contact in the customer’s digital experience, such as self-service kiosks.

“Omri Mendellevich, our CTO and I started Dynamic Yield seven years ago,” said the CEO of the company. So, the premise of what we were building was based on the fact that customer-centric organizations make individual experiences and personalization a strategic priority. The acquisition by McDonald’s, one of the most iconic and beloved brands of our time, is a true endorsement of that vision. They have chosen Dynamic Yield to help empower personalization in their 37,000 restaurants in more than 120 countries around the world.

From our humble beginnings, Dynamic Yield allows more than 300 brands in six continents, including industry leaders in games, finance, travel and publications, create customer profiles, launch and optimize personalization campaigns and automate decision making.

Our global sales, services and product development organizations operate in 10 cities around the world. We have more than 200 employees throughout the company striving to fulfill our mission of offering superior experiences to customers.

This announcement is an important milestone in the history of Dynamic Yield, as it represents a unique opportunity for us to develop on a higher scale of innovation. Now we can break the limits of what was originally thought possible. Now, with the support of McDonald’s, our growth and our efforts in product development will accelerate even further.

We are excited to be part of the incredible McDonald’s family and look forward to continuing our work developing the best personalization technology in the market. “

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