Harley-Davidson will create a new advanced technology R&D center in Silicon Valley

Harley-Davidson will create new facilities dedicated to research and development in Northern California (United States) with the aim of supporting its future product portfolio, including the company’s first range of electric vehicles.

The CEO of the American motorcycle manufacturer, Matt Levatich, said that the center, located in the heart of Silicon Valley, will help the firm to meet and demonstrate its commitment to bring electric propulsion to motorcycling. It is expected that these new facilities in California, which will act as a satellite of the Willie G. Davidson Product Development Facility in Wauwatosa, Wisconsin, will be operational during the fourth quarter of 2018.

The work that the brand will carry out in them will be initially focused on the research and development of electric cars, including the design, development and advanced manufacture of batteries, electronic engines and electric cars. In the long term, the company will consider extending the focus of the center to a wider range of advanced technologies. The plant will initially employ approximately 25 people, most of whom will be hired within the same Silicon Valley area.

Last July, Harley-Davidson announced the details of its growth plan called ‘More Roads for Harley-Davidson’. Through this accelerated plan, the company is expanding its range with new products, greater access to them and “more powerful” dealers. In this context, it will launch its first electric motorcycle, LiveWire, in 2019. This model will be followed by others until 2022, in order to expand its catalog with options for lighter, smaller and more accessible products.

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