Damm, within the framework of its 2017-2021 Strategic Plan, is working to eliminate the use of plastic rings which is used to pack cans, with the implementation of a new packaging system made of totally biodegradable materials.
The company is carrying out a test with Estrella Damm, which will soon allow the arrival of the first free plastic ring packs to some supermarkets. The new can grouping format is being carried out through Alzamora’s LatCub® system, which allows the cans to be grouped with a 100% biodegradable cardboard packaging, made with 100% natural fibers from trees managed in a sustainable and responsible manner that have the FSC stamp.
This certificate guarantees to the consumer that the products come from forests taken advantage of in a rational way, in accordance with international standards that contemplate environmental, social and economic aspects.
The implementation of the new packaging system for can packs, made with 100% biodegradable materials, represents a major step forward in Estrella Damm’s commitment to the environment and its protection, without a doubt, one of our strategic axes. We are very proud to implement this pioneering system in the sector and thus initiate the elimination of plastic rings, says Karen Peiró, Damm brewery teacher.
If Damm achieves the expected success, the system will be applied to the entire production of cans of the company, allowing the elimination of 100% of the plastic rings used for the grouping of cans of all brands of Damm. This fact would mean the reduction of more than 260 tons of plastic per year, the equivalent of almost 89 million units of plastic rings.
With this first test, Damm reinforces its commitment to sustainability by promoting the application of effective measures that minimize the environmental impact of its activity and involve in the process all the people of the company, customers, suppliers and other collaborators.
Respect for the environment is a priority in the company’s 2017-2021 Strategic Plan and, therefore, it continues to work on promoting measures to reduce the consumption of natural resources, generate renewable energy and consolidate the transformation of the productive model towards a circular economy model.