With 400 gas stations, 650 thousand consumers and an aggressive expansion plan, BP closes in 2018 in Mexico, with figures that make it the largest foreign player in the field of fuels.
“The dynamic progress of our growth plan in Mexico reflects our commitment and the hard work of a team of professionals committed to the company and mainly to our customers in the Mexican market,” said Álvaro Granada, general manager of BP Fuels Mexico.
Granada confirmed that this figure of 400 service stations is part of a much more ambitious plan: 1,500 stations by 2021.
To reach this goal, the brand has established a high standard of quality in the service, products and facilities, as well as a guarantee in the complete dispatch of fuel, facing a common problem in the country: that of incomplete liters.
On the other hand, BP gasolines have their own ACTIVE technology, which has been designed to conserve the performance of the car through advanced cleaning particles, which help maintain the most important components of the engine in good condition.
The firm also launched the BPme application, with which it can be billed centrally and locate the nearest station quickly and safely, meeting the demands for faster service demanded by consumers today.
To these facilities of access, service and traceability is added an important commercial campaign, which comes accompanied by strategic alliances and essential points of growth.
In Chiapas, for example, the company has taken up the expansion of fuel loading services by completing nine service stations in the state during 2018. The capital and tourist areas are the objectives in this state of the southeast.
In Guadalajara, the first ToGo convenience store was opened in Mexico, accompanied by the first Wild Bean Café in Latin America. With this, BP opens the door to compete with other establishments that dominate this market in the country.
To maintain the expected level of growth, BP has already announced a complex infrastructure plan that will include part of the La Jovita Energy Center operation in Ensenada. This headquarters, which involves an investment of about $ 130 million, will allow BP to store half a million barrels of fuel, which will guarantee not only supplies in states such as Baja California and Sonora, but also maintain stable prices for energy.
The company, which currently serves 650 thousand consumers throughout the country, sees Mexico as an important region for its projection of global growth.
“Worldwide, BP serves 8 million consumers in its 18,000 service stations and, with the success of the expansion of the gasoline network in Mexico, that number will increase to 11 million by 2021,” the company said through a statement.