The European subsidiary of the Bimbo Group, Bimbo Donuts Iberia, has announced that it will present an employment regulation file (ERE) in Spain for 290 employees with the aim of “reorganizing its Spanish commercial network and adapting it to the current market demand”.
The company has indicated that the plan contemplates the restructuring of the distribution routes and the ERE will be presented for economic, organizational and production reasons, the company said in a statement.
Bimbo has argued that it contemplates social measures to minimize its impact and that it has the “firm will to have the representatives of the workers in the decision-making process to find together the best solution for all”.
The company states that the manufacturer’s brand of bread and pastry market has suffered a “progressive decline” in recent years as a result of the increase in sales of white label products, which has resulted in a lower volume of kilos in the market. Therefore, the firm defends that the commercial structure must adapt to this reality: “This, together with the need to provide an economically viable business model for the future, has made it necessary to make this decision.”
Bimbo has added that it is facing this reality by betting on research and the launch of new products that provide added value to the consumer.
Bimbo Donuts Iberia, the subsidiary of the Bimbo Group in Europe, operates in Spain, France, Portugal and the United Kingdom.