The restaurant group AmRest has announced an agreement to develop the Burger King brand in Poland, the Czech Republic, Slovakia, Romania and Bulgaria, an expansion strategy whose economic details have not been disclosed.
The company of multi-brand restaurants, digital services and food, which began trading a few weeks ago in Spain, said in a statement that it intends to “take advantage of its solid experience operating under Burger King’s commercial brands in order to expand significantly the chain in the region. ”
Currently, AmRest operates 40 Burger King restaurants in Poland, 14 in the Czech Republic, two in Slovakia and one in Bulgaria.
The president of Burger King in this region, David Shear, has assessed that AmRest is “a great operator”, and that by its “market experience” and knowledge of that brand can “grow Burger King in this region with great potential.”
For his part, the president of this brand in Amrest, Alan Laughlin, has assured that “this agreement marks a new milestone in the implementation of Burger King’s growth strategy for the region.”
The group manages 2,000 restaurants under different brands in Europe
Amrest, owner of shows like the Spanish La Tagliatella and which manages around 2,000 restaurants under different brands in Europe, expects to double its size “in 3 or 4 years” to become the leader of the sector in the continent and start its expansion to other parts of the world.
It estimates that only in the next two years will open 900 new premises (400 in 2019 and 500 in 2020) and calculates an increase in its turnover and Ebitda of around 20% per year.
The company, which manages brands such as KFC, Pizza Hut, Starbucks and Burger King as a franchised master and has the La Tagliatella, Sushi Shop, Blue Frog, Bacoa and Kabb brands, moved its headquarters from Poland to Madrid this year.