The client is and will always be the most important element for your company because without him, there is no business. The correct interaction with your potential and habitual consumers will depend on obtaining the necessary profits.
Although it is very important to optimize resources and production processes, in addition to establishing successful alliances with your suppliers and, of course, having a winning product, all this will not be possible if you do not manage to sell. And the one who buys is the customer.
Therefore, the relationship you have with your client is a crucial factor to achieve the success of your company. To relate well to them, it is necessary to learn to understand them.
The following is a list of 10 values that a customer will always look for in the service that you offer:
- Value – They always want to know that what they are buying is priced right. They will want to be sure they have bought the best option available.
- Support – The customer needs to listen and believe that they will have support for as long as they own the item they are purchasing. In addition, they will wait for guidance to give the best use of the product or service.
- Positive attitude – Even if they don’t have it and/or considering about getting your product, customers still expect to be treated with happiness, eagerness to help, and feel like they are cared for. In other words, be prepared to meet and satisfy their needs.
- Reliability – They hope they can trust that they will be treated consistently, and that you will be there when they need you.
- A complete and tangible message – The only way that customers can believe in the integrity of your company’s message is through quality and performance. If you make an effort in this part, you will project a professional image.
- Underwriting and reinsurance – This is achieved with a delivery of the product or service when promised and with full knowledge of it, which will be aimed at helping the consumer.
- Empathy – If you manage to make them feel understood in their tastes and needs, in addition to demonstrating a commitment to understanding, you will get a happy and loyal customer.
- Exceptional service – The best quality service will always attract customers. Delivering it that way should be a norm, and they’ll expect you to maintain the same level of service at every opportunity you interact with them.
- Expect friendly interaction – If you ask anyone about how they like to be cared for, the categorical answer will be: a friendly person to help me get what I need.
- They want things NOW – No one wants to be left waiting on the phone, no one likes to be told that they do not have your product, no one wants delays, or go up to the top floor to stand in a long line to get an invoice, much less “return the next week for the bill. ” If any of these situations occurs in your business, your customers will avoid resorting to you again.